Tino de la O

Tino de la O / Product Innovation
I make
kick-ass
products.
Digital / Physical / Hybrid
I help companies find the right product opportunities, define the strategy to pursue them, and turn them into validated, scalable products.
Now.
Before.
People I’ve worked with.
01 / 06
Work.
Dindie

Dindie
How I built a manufacturing platform that lets an industrial designer sell an object without a factory, a warehouse or a minimum order.
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Dindie
Podia
How I made the saucer the main event, so a planter stops borrowing a kitchen plate it was never meant to sit on.
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Imbera Cooling, FEMSA
The Facelift
How getting the cooler out of the way increased product sell-through by 25%.
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OCC Mundial

OCC Mundial
How I increased application-ready resumes by 40% by defining a minimum viable resume.
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Imbera Cooling, FEMSA

Pentágono
Nothing changed but the skin. A dead SKU became a bestseller.
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Envato
Demo-Gated Checkout
How I designed a checkout flow for multi-stakeholder enterprise purchasing, while maintaining a white-glove experience.
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General Motors

Cadillac Dextera
Delete the key. A concept bracelet designed to open doors, start the car and know the driver.
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Placeit
Time to Magic
Users don't read, they feel. How a dot reduced Time to Magic.
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OCC Mundial

Illusion of control
The importance of making our users feel in control.
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IMODI / Tecnológico de Monterrey
5 pieces / no hinges, rails or catches
Slide
A master's study: a furniture line for people the industry ignores.
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Placeit

Is it content scarcity or just a discovery problem?
Is it content scarcity or just a discovery problem?
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OCC Mundial & Placeit

Dashboards & retention
How I cut subscription churn by giving users something to lose.
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Whirlpool México Design Award

Amphibia
A relaxation bed built around water, steam, music and aromatherapy.
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Placeit

Mega menu
Letting users build the menu instead of guessing at it.
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Placeit

The cheapest win ever
How changing one button's color increased revenue.
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Placeit

Touch interactions
Image editors, fat fingers, and misunderstood intentions.
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