Tino de la O

Tino de la O logo

Tino de la O / Product Innovation

I make
kick-ass
products.

Digital / Physical / Hybrid

I help companies find the right product opportunities, define the strategy to pursue them, and turn them into validated, scalable products.

Now.

Before.

Tecnológico de Monterrey

Master in Product Innovation

Aug 2010 – Dec 2011 | Monterrey, Mexico

Tecnológico de Monterrey

BS in Industrial Design

Honors / High Performance Program.

Aug 2004 – Dec 2009 | Monterrey, Mexico

Nir Eyal

The Hooked Workshop

Boost Customer Retention by Creating habit-forming products that keep users coming back.

Spring 2015 | San Francisco, California

Reforge

Mastering AI Productivity

Accelerate workflows with AI, automate key execution tasks, and use AI across the full productivity stack.

Spring 2025

People I’ve worked with.

“Tino turned ambiguity into action immediately. He's the kind of leader who raises the bar for everyone, and any organization would be lucky to work with him.”
Portrait of Nate Wood
Nate Wood
Co-Founder & CPO, Hatch Credit
San Francisco Bay Area, USA
“Tino pairs strategic clarity with genuine empathy. He made cross-functional work feel natural and kept people aligned without ever losing momentum.”
Portrait of Sreyoshi Bhaduri
Sreyoshi Bhaduri
Applied Science @ Amazon · Tech Bar Raiser · Social Ads strategy
New York, USA
“A world-class Design Thinker and conceptualizer, with a rare ability to quickly and effectively analyze complex situations and turn them into strategic opportunities.”
Portrait of Jorge Gomez Abrams
Jorge Gomez Abrams
Director, Winn Innovation / WDO Regional Advisor
Ciudad de Mexico, Mexico
“Tino brought a structured and practical approach to product delivery. He was good at bringing stakeholders along, working through trade-offs, and keeping work focused on delivering value.”
Portrait of Nathan Jones
Nathan Jones
Principal Engineer, Envato
Perth, Australia
“Tino has a unique ability to connect product vision with engineering reality. He earns trust fast and keeps teams moving toward outcomes that actually matter.”
Portrait of Luis Cruz Najera
Luis Cruz Najera
VP Engineering, Envato
Guadalajara, Mexico
“He is one of the most proactive product leaders I have collaborated with. Once he understands the objective, he is already thinking two steps ahead about how to execute.”
Portrait of Kristian I. Alvarado Venegas
Kristian I. Alvarado Venegas
Director of Product, Envato
Guadalajara, Mexico
01 / 06

Work.

Dindie
Dindie storefront on a laptop beside a 3D-printed planter on a desk
Dindie

How I built a manufacturing platform that lets an industrial designer sell an object without a factory, a warehouse or a minimum order.

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Dindie
Podia

How I made the saucer the main event, so a planter stops borrowing a kitchen plate it was never meant to sit on.

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Imbera Cooling, FEMSA
The Facelift

How getting the cooler out of the way increased product sell-through by 25%.

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OCC Mundial
OCC Mundial logo
OCC Mundial

How I increased application-ready resumes by 40% by defining a minimum viable resume.

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Imbera Cooling, FEMSA
Pentágono end-cap cooler prototype in a Stella Artois livery
Pentágono

Nothing changed but the skin. A dead SKU became a bestseller.

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Envato
Demo-Gated Checkout

How I designed a checkout flow for multi-stakeholder enterprise purchasing, while maintaining a white-glove experience.

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General Motors
Cadillac Dextera concept interior
Cadillac Dextera

Delete the key. A concept bracelet designed to open doors, start the car and know the driver.

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Placeit
Time to Magic

Users don't read, they feel. How a dot reduced Time to Magic.

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OCC Mundial
OCC Mundial date filter popover with three radio options and Limpiar/Aplicar buttons
Illusion of control

The importance of making our users feel in control.

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IMODI / Tecnológico de Monterrey

5 pieces / no hinges, rails or catches

Slide

A master's study: a furniture line for people the industry ignores.

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Placeit
Placeit For You feed changing its personalized mockup recommendations after each refresh
Is it content scarcity or just a discovery problem?

Is it content scarcity or just a discovery problem?

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OCC Mundial & Placeit
My Placeit dashboard: a single home base with Edited, Favorites, Downloads, Folders and Brand Kits
Dashboards & retention

How I cut subscription churn by giving users something to lose.

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Whirlpool México Design Award
Amphibia side elevation: two black arcs sweeping over a gloss orange body, stopping short of closing.
Amphibia

A relaxation bed built around water, steam, music and aromatherapy.

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Placeit
Placeit's shipped mega menu expanded over the page
Mega menu

Letting users build the menu instead of guessing at it.

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Placeit
Placeit homepage hero with the green Start Creating call-to-action button that won the color test
The cheapest win ever

How changing one button's color increased revenue.

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Placeit
Placeit touch interactions case study
Touch interactions

Image editors, fat fingers, and misunderstood intentions.

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